In 1930, during the height of the Great Depression, Russell Dages, Sr. set out to sell paint from the trunk of his car. With a degree from Ahren’s Trade School and a few years of sales experience, Russell, Sr. began selling to contractors throughout the city of Louisville. As his business grew, he purchased and moved to his first “unofficial” store – a house on Vine Street in Germantown. Here he sold paint in the living room and did his office work in the kitchen. He outgrew the house after a couple years and moved to his first “official” store at the corner of Barrett and Broadway. During the 1937 Flood, fireman broke out the front windows of this location to get ladders to use in rescuing people from the rising flood waters. The heroes left an I.O.U note, returning when the flood waters receded to pay their dues.
In 1939, after outgrowing the second location, he moved to a larger building on the corner of Preston and Broadway. It was here that he saw the neighborhood development and growth potential in our city.